Putting the needle on the record.

When Thomas Edison developed the first phonograph, the first machine to be able to record and reply sound he probably did not foresee how it was going to be developed. One thing for example he certainly did not anticipate is the work of someone like Public Enemy’s Terminator X
scratching and mixing on the decks. The use of usic for business for example is one that is very relevant and owes much to the record player.

It is especially useful as a tool for creating the right kind of environment that you want your business to have and the image that you want to convey. A company like moodmedia.co.uk/in-store-music-for-business
for example can provide you with a bespoke approach that looks at your busy in great detail from your mission statement to your financial projections so that you get a playlist that will complement you perfectly. What about record players themselves and records too? How did they become the force they were and are starting to become again?

Edison’s invention was relatively simple. It used a drum system that rotated a foil innard. When you spoke into the
recording element it imprinted the recording onto the foil.When you played it back, or another recording that had been made a series of needles ran over the foil. The vibration of the needles produced the sound out of the speaker.
There was one major issue the whole thing was a deeply cumbersome thing that was not exactly portable.Enter then Emile Berliner.The phonogram had become smaller and more compact and the final piece of the portability and use of the phonogram was the invention if Berliners disc or record.This was a system that had one continuous groove throughout.

The system of using a needle to translate the vibrations into sound and put through the speaker was a great move
forward. The system was still very expensive but after the Second World War the use of plastics became more widespread and with the addition of plasticisers to Poly vinyl chloride or PVC as it is better well known.
This meant that records could be pressed quicker and cheaper. This played perfectly into the hands of the new record industry and the massive demand for the sales of new recording artists that were coming on to the market. With the fully portable record players that were available people record collections were about to grow to very large sizes and a whole new cultural phenomenon was born.