Your Product Launch a Success

How a Product Launch Changes Everything

But what if you weren’t offering a free product as the incentive? What if the emails themselves were the incentive?

Imagine a scenario where you can make your product sound interesting and unique but you’re somewhat vague about the specifics. Your audience knows that the product can help them but they’re not really sure exactly what it is or what’s so good about it. Thus, they want to learn more.

They’ll then sign up to your mailing list in order to be the first to be updated with more information about the product! And this only works with a product launch because no one would ever sign up to be told about a product that’s already for sale!

Ask the Audience!

If you already have a successful mailing list or social media channel, then why not ask your audience what they’d like to see? This can make a huge difference to your eventual success because you can ensure you’re making a product that there is demand for!

Run a Beta Test

Letting just a few people in on the production phase of your product is a great way to ensure that you get feedback about the product. Moreover, it builds a lot of excitement and buzz and you’ll get people discussing the product, which is precisely your aim.

Release a Press Release

A press release is an excellent tool that you can use to get media coverage for your launch. A launch is inherently more interesting than a regular product, so you’ll stand a good chance of getting a story, especially if you can find an interesting narrative about the creation of your product or its content.

Add Lots of Extra Materials

The more extra materials you can include as freebies, the more compelling your product will be. That should include video, reports, mind maps – anything you can think of!

Make Your Product Different

If you want your product to stand out, then it can’t cover the same old ground as every other product in your niche. Cover something different and make sure you have something to say!

Get Affiliates Involved

One of the best things you can do for any product launch is to get an army of affiliates help you promote it. To ensure that they want to sign up, encourage them with a high amount of commission, free marketing materials they can use and contests with cash prizes for the best promoters.

Use a Countdown Timer

Making sure people can actually see your clock ticking down is a great way to make the excitement all the more palpable!

Mailing List’s Are Perfect for a Product Launch

Launching a product is an amazing way to build hype and excitement for whatever it is you intend to sell, prior to actually taking it live. This can cause a massive influx of sales and essentially help you to significantly increase your momentum that will carry on throughout the sales process going forward.

So how do you make sure that people are excited about your launch? What’s the best way to build hype? Where should you be promoting your upcoming launch?

One of the very best options is to create a mailing list and to use that to promote your product. Read on to see why this is such a great option…

Your Squeeze Page

To build your mailing list, you’re going to create a squeeze page. A squeeze page is simply a page on your website where you convince people to sign up for your future emails. That is the one purpose of this page and so you will do everything you can to convince people it’s a good idea to subscribe.

And often this means using an ‘incentive’.

That incentive will generally be a free eBook or perhaps money off future products. Either way, it is something you’re providing for free in exchange for the contact details of the people signing up.

This can be very effective at getting more people to join but the risk with a squeeze page is that it can end up meaning people sign up only for the free product and aren’t really interested in your subsequent emails. You’ll know this has happened if you find yourself with excruciatingly low open rates.

Investing Basics for Beginners

Investing money is a way for individuals to save toward their goals, whether it be retirement, a child’s college education, or some other financial goal. Beginning investors need to take time to determine their goals and learn some basic concepts of investing before jumping right into making an investment. Successful investing takes much research, time, and patience. As beginning investors start to have some success in making money through investments, they will develop a degree of skill. However, there is still a degree of risk involved even the most seasoned and skilled investors. Finding the answers to some basic investing questions will help make the efforts of beginning investors more successful.

How much money do I need to make an investment?

One common misconception by beginning investors is that they must have a large sum of money to make an investment. The truth is, many investments can be made for as little as hundreds or perhaps a few thousand dollars. One way to begin investing small is through dividend reinvestment plans or direct stock purchase options. Investors may be able to invest in a company’s stock options by paying a minimal start-up fee, often as little as $25 or $50 and making an initial investment. Once the money begins adding up, it can then be transferred to a brokerage account, where the investor will be able to begin investing larger sums of money.

What are the different types of investing?

Once investors determine that they have enough money to make an investment, the difficult part is often deciding where to invest their money. There are many different options for investors; some of the most common investment options are mutual funds, bonds, futures, and real estate.

  • Mutual funds – A way for individuals to invest without having to manage their investment “hands-on” is through investing in mutual funds. Mutual funds are investments that are handled by a fund manager. This fund manager invests the pool of money, contributed to by several individual investors, in the financial marketplace. The funds may be invested through closed or open-ended funds. Closed funds have a set number of shares that are distributed to the public and are traded on the open market; whereas open-ended funds to do not a set number of shares. The trader will re-invest into new shares for the investor. The shares are overseen by a professional money manager who is trained to select investments that will provide the largest returns to the investor.
  • Exchange traded funds – These funds, known as ETFs, are pools of investor money that is invested in similar ways to mutual funds. However, since ETFs are designed only to track certain indexes and much of their management is computerized, their maintenance costs and fees are generally much lower.
  • Bonds – When investors purchase bonds, they are buying an interest in a company or corporation. The companies issues bonds, which is a loan from an investor. In turn, the company agrees to pay this investor back at determined intervals with interest. Investing in bonds can be a fairly secure investment. Unless the company goes bankrupt, the investor is almost certain to receive back at least the minimum amount of his investment. These interest payments at set intervals can be a source of steady income for retired couples or others wishing to create a type of investment where they can generate consistent returns. The interest earned on bonds can be tax exempt with some types of bonds.
  • Real Estate – Real estate can a good investment when the timing is right but often requires a lot of work. One easy way for investors to enter the real estate market is through a real estate investment trust, or REIT. Investors become part owners in the investments of the REIT such as malls, park garages, hotels, or other real estate ventures. REITs often pay out high cash dividends to investors because the REIT pays no federal income tax in return for paying out 90 percent or more of their profits to shareholders in the form of dividends. Another way of making money through investing in real estate is through purchasing properties, improving the properties through repairing them or adding amenities, then selling them at a profit; or renting the houses to tenants and receiving a monthly income from the payments.
  • Futures – Futures trading is the marketplace where buyers from around the world buy and sell futures contracts. A futures contract is an agreement to receive a product at a future date with a set price. Once the price is agreed upon, the price is secure for the next year regardless of the changes in the market. Some common futures markets include commodities, currencies, stock indexes, interest rates, and other alternative investments such as economic indicators. The rewards of this kind of investing can be great but so are the risks. Therefore, futures should be left to the most experienced investors.

Should I diversify or stick with one investment?

Most professional investment advisors will confirm that diversification is the key to a successful investment portfolio. Investors who spread their investments out through several avenues reduce their risk of losing all of their assets should the investment fail. While it may be tempting to dive right in and start investing large sums or money, beginning investors should balance the potential profit against the risks they are exposing themselves to in the investment marketplace.

Using the services of a professional investment advisor

A professional investment advisor can provide beginning investors with the basic information needed to start an investment portfolio. An investment advisor sometimes is also a financial planner and can help with all financial matters. Some investment advisors are paid a percentage of the value of the assets managed, while others charge an hourly fee or are paid on a commission basis.

For investors who would like to avoid these fees, the best strategy is to do some study and start with mutual funds or ETFs offered by reputable companies.